ABOUT US
Greenwald Sales & Marketing is a manufacturers’ representative agency for the foodservice industry’s premier manufacturers in the categories of tabletop, smallwares, furniture, and light equipment. Branch office sales and marketing coverage includes Ohio, Indiana, Michigan, Kentucky, West Virginia, and Western Pennsylvania. Melissa Greenwald founded Greenwald Sales & Marketing in 2017 to provide the best representation in the marketplace.
OUR MISSION STATEMENT
Greenwald Sales & Marketing, LLC is committed to providing excellence in sales and marketing representation for the foodservice industry’s leading manufacturers of smallwares, tabletop, furniture, and light equipment products. We do so by executing the best strategy for our manufacturer partners, our clients, and our team members in order to promote success in our combined businesses.
OUR HISTORY
Greenwald Sales & Marketing is Born
Built on a multi-generational legacy in the foodservice rep industry, Melissa Greenwald founded Greenwald Sales & Marketing in 2017 — launching a company grounded in strong industry relationships, experienced representation, and a genuine commitment to excellent representation.
Building the First sales Team
Chuck Kiley joined at launch, helping establish the company’s sales foundation and bringing experienced leadership to the growing organization.
Growing the Team and First Experience Center
During its first year, the company joined MAFSI and grew to ten lines, while also expanding its regional reach with the addition of a Southern Region sales team. It also opened it’s first Experience Center in Cleveland, Ohio.
Expanding Sales Support and Second Experience Center
The addition of Michelle French expanded internal support capabilities and added resources to serve the growing organization and its sales efforts. A second Experience Center was opened in Cincinnati, Ohio.
A New Home in Columbus
A lease for the Columbus headquarters established a dedicated home base for the company’s growing team, customer support, and operations. It is also the company’s largest Experience Center.
Strengthening Sales Coverage, Customer Support, and Marketing
The additions of Margie Gaunt and Marie Gibbs strengthened both regional sales leadership and internal sales coordination, continuing the company’s investment in team growth. Michelle French expanded her role to Creative Director and took the reins on GSM Marketing.
The Sales Team Grows by 45%
The sales team grew by 45%, including the addition of Kate Pennington and Leslie Rife, expanding sales coordination and operations capabilities.
Melissa Greenwald Earns MAFSI’s Highest Honor
Melissa Greenwald received MAFSI’s Tony Award, the most prestigious award MAFSI gives. She was the first woman to receive the award and the first non-former President of the association to earn it through her unwavering Board service, long-term leadership, and dedication to the progress of MAFSI and the foodservice industry.
Melissa Greenwald Earns More National Recognition
Melissa Greenwald won FE&S Magazine Top Achiever – Rep Award. This award is given to a manufacturer’s representative who leads their firm with energy, purpose, vision, and bar-setting professionalism helping to raise the standards for reps in the industry.
Greenwald Enhances Experience Centers Across Ohio
The purchase of Greenwald-owned locations in Cleveland and Cincinnati solidified the company’s physical presence and created larger, expanded facilities to serve customers across Ohio.
Adding Strategic Account Support
Kris Corbitt joined the team as Greenwald expanded its strategic account capabilities, adding dedicated expertise to strengthen key customer relationships and support continued growth.
Investing in Sales Operations Leadership and Marketing
The addition of Sara York formalized sales operations leadership, systems, processes, and expanded internal support capabilities behind the company’s growing sales organization. Upon completion of her internship at GSM, Hailey Ware graduated and became a full-time member of the marketing team.
Bolstering Michigan Presence
Dedicated business development support in Michigan arrived with the addition of Kristy Budnick, strengthening the company’s presence and reach in the market.
Expanding Strategic Accounts & Sales Operations
Ashley Moore and Kelly Kure joined the team in 2026, adding sales operations and strategic account expertise to enhance support of customers and further the company’s continued growth.
Recognized for Marketing Excellence
MAFSI honored Greenwald Sales & Marketing with the Ed Gregory Marketing Excellence Award, recognizing the company’s innovative approach to marketing, social media, and industry communication.
CORE VALUES
- Execute with Excellence and Integrity
- Be Prepared and Bring Value
- Use Candor to Earn Trust
- Say it With a Smile
- Exhibit Unparalleled Professionalism
- Embrace Your Inner Entrepreneur
EXPERIENCE. EXPERTISE. ENTHUSIASM.
Working with the Greenwald Sales & Marketing team means you’ll deal with passionate professionals who are dedicated to providing our customers with top-notch solutions.
OUR EXPERIENCE CENTERS
“We hired GS&M in 2017 and could not be happier with the decision. When we hired GS&M, they executed on exactly what was described in their goals and go to market strategy. The group has grown over the years, and every new employee follows through with professionalism and dedication. The entire group is so well versed on their product lines and has a strong desire to help customers find the right product fit. The desire to find creative solutions for dealers and end users really sets GS&M apart.”
Greenwald Gives Back
We take Pride in Serving our communities
PROUD MEMBERS
